Programming and Promotion Consulting and Seminars for RADIO

• Let’s start with the basics.

A little radio background and history.  How did it all start and how did our industry get to where it is today.

• Is your programming at its maximum effectiveness?

Is your station just going through the motions or are you compelling your listeners to become station activists and dedicated participants in station activities?   

• A reality check on radio’s relationship with its community.  

Local Programming is the next big “buzz” and how to guarantee meeting the FCC expectations on Localism. So, what’s up with former FCC Chairman Powell and Sen. John McCain’s efforts toward “localism”? 

• Who’s teaching and training your announcers?  

Is your programming staff prepared and qualified? Getting new blood into programming. Where’s our industry farm system and proving ground? 

• Do you really know your audience?  

Can you hear them breathing? Do you listen to your station with their ears.  Spent any quality time with them lately? 

• How to keep people listening, even during the commercials. 

Copywriting and Production tricks and tips. 

• Satellite radio, new technologies, and TV. Peaceful co-existence? 

How satellite radio came to be. A complete history.  How to compete. What to expect in the future. When and how. Local TV and Radio working together. 

• Research and Consultants.  

White hats or white flags? Who to believe and why. 

• What promotions will best benefit my listeners and my station?  

Do key chains and coffee mugs develop great listening? Is my station image right and am I keeping promises made to the listeners? 

• Programming and Sales, a match made in heaven?  

A little inter-departmental sibling rivalry isn’t a bad thing. 

• All About the Ratings. 

Understand technology, terminology, and methodology. How the people become numbers. The People Meter vs. the Diary. Digging deeper into qualitative data. 

• The Top Ten biggest mistakes made by radio program directors. 

Taken from our own survey of GM’s, PD’s, and Announcers. Talent management. Believing in proverbs, rumors, and street talk. 

• Prepping for the future. 

Where do we go from here,. The future of radio and the image and reputation of our industry. Where do we fit in? What does it all mean? 

• The first thing you do when you get back to your office is... 

Taking action. Where to target the effort and where to get started on building a better tomorrow. Pro-activity!